What is Novo? Is it an energy drink? Sports drink? Why did we make it? NOVO is NOT an energy drink like Red Bull or Monster; not even close. It’s really a hydration drink, meaning it replenishes necessary electrolytes.  People tell us that it makes them feel better after a workout and gives them energy, but there is no caffeine or taurine (the amino-sulfonic acid that “powers” Red Bull), or anything like that in our drink. As for what made us want to make Novo? The 30,000 foot answer – to make America, and the world, a healthier place. Our mission is your health.

What benefits does NOVO have? Electrolytes, electrolytes, electrolytes. There is as much potassium in one bottle of Novo as there is an a banana. We have a mantra: “less sugar, more electrolytes”. We deliver a very high level of hydration while keeping sugar and calories very low.

How'd you come up with that name? Novo is latin for new, or change/alter. After a lengthy search for appropriate names we hit on Novo because it defines exactly what we are trying to do with our beverage. We want consumers to try something new and make a change for the better.

When should I drink NOVO? Totally depends on who you are. It’s great before, after, or during a workout of any intensity, but its also great as a refreshment beverage or with a meal.

What does organically certified mean? Getting organically certified was extremely important to us because we as a company and culture wanted a simple, back to basics drink free of additives you don’t need and can’t pronounce. We wanted to be as transparent with our consumers as possible as to what exactly they were consuming. Getting organically certified is a gold seal basically, a process for producers of organic food and other organic agricultural products that lets consumers know that we’ve met certain criteria to be awarded this healthy badge so to speak so they can feel better about what they’re putting in their bodies.

Requirements vary from country to country, and generally involve a set of production standards for growing, storage, processing, packaging and shipping that include

What kind of sugar do we have in our drink? Our sugar comes from White Grape Juice concentrate. No artificial sweeteners and we’re very low in sugar comparatively to other sports drinks.

Are we vegan? Yep.

Are we Gluten Free? Absolutely.