Team


John Ferm
Founder
john@drinknovo.com

John is a co-founder of Novo Organics, LLC, a premier provider of lifestyle beverages dedicated to health, wellness and superior taste.  He has embraced an entrepreneurial spirit that began with his first lemonade stand.  While other kids used premixed, powdered lemonade, John used real lemons and sugar. He is a senior sales leader with over 12 years of start-up and internet sales experience. Previously, he was a founding member of Google's sales team and held several sales positions and territories during his 6+ years at Google. While at Google, John grew his territory from zero to $70+ million. He has been credited with helping to conceptualize Google's Adsense program as well as orchestrating the first Adsense deal with Primedia, Inc. Prior to joining Google, John was a founding member at Looksmart, a San Francisco based, leading search and navigation directory.  He managed the NY/Mid Atlantic regions where he grew territory sales to $17 million within 2 years.  Prior to Looksmart he helped establish and manage the internet sales division of The Howard-Sloan-Koller Group, a leader in media sales recruitment.  John studied Economics at Ohio University (Cum Laude).  He enjoys running, anything history related, healthy cooking and spending time with his wife and 3 children.  He is not afraid to cry during sad movies.


Jay Hanley
Founder
jay@drinknovo.com

Jay is a co-founder of Novo Organics, LLC, a premier provider of lifestyle beverages dedicated to health, wellness and superior taste.  Jay is also a Nantucket-based general contractor and real estate developer with a strong professional background in finance, construction and real estate.  Prior to moving to Nantucket and founding his building and real estate companies in 2002, Jay spent over six years as a fixed income analyst and portfolio manager for high-net-worth individuals with Robertson Stephens, a boutique investment bank, in San Francisco and New York and with Credit Suisse Asset Management in New York City.  His real estate development firm, Hanley Construction & Development , builds some of the most complicated and lavish homes on Nantucket and his company regularly exceeds $10 million in gross revenues.  Jay obtained a B.A. from Bucknell University (Biology & Economics) and a management degree from Harvard University.  Jay is essentially a nerd who can build really nice houses and create elaborate spreadsheets on a whim, but he enjoys an odd mix of reading non-fiction, playing scrabble, cooking, eating healthy, baseball, thoroughbred horse racing, movies, and spending time with his black lab, Bella.  Jay is deathly afraid of clowns and dolls and is wary of Canadians.


Lisa Landers
Director of Marketing
lisa@drinknovo.com

Lisa Landers is the Director of Marketing for Novo Organics, LLC, a premier provider of lifestyle beverages dedicated to health, wellness and superior taste. She has more than 16 years of marketing experience in account management working at some of the industry’s most prestigious advertising and design agencies including BBDO Worldwide, J. Walter Thompson, Spring Design Partners and most recently, Smith Design where she heads up Client Services and Strategic Planning for several well known packaged goods and start up companies of every variety. While at J. Walter Thompson, Lisa proved instrumental in the development of the “They’ve Clearly Discovered” global print and TV campaign for the UDV/Smirnoff Company seen in over thirty countries worldwide. A foray at Spring Design Partners came next where Lisa oversaw the Kraft Business and was responsible for the implementation of the Planters Master Branding Initiative and the Kraft Foods/South Beach Diet cross portfolio initiative which subsequently launched nationwide and led the development of a Visual Identity System for U.S. Smokeless Tobacco’s flagship brand, Copenhagen. What makes Lisa a true asset is her candid “no b.s. meter” and her unflagging commitment to doing what is right for the brands that she works with. Her passion for compelling creative is what motivates and inspires her. In her spare time, Lisa can be found hanging out with her two kids, reading, playing golf or paddle and enjoying Novo after a blissful yoga session. Namaste.

sara@drinknovo.com

marisa@drinknovo.com

blake@drinknovo.com